Chime Logo [https://s2-recruiting.cdn.greenhouse.io/external_greenhouse_job\_boards/logos/400/491/500/original/Chime-Wordmark-Chime-Green-RGB.png?1741118555] [https://boards.greenhouse.io/chime]Back to jobs [https://careers.chime.com/browse-jobs/]NewDIRECTOR OF PRODUCT MARKETING San Francisco, CAApplyABOUT THE ROLE We're hiring a Director of Product Marketing to lead our Member Experience platform—Chime’s central hub for delivering intuitive, empathetic, and impactful financial journeys. This person will help define and bring to life the member experience across app personalization, financial guidance (including AI-powered tools), and communications, partnering cross-functionally to shape the future of how members experience financial progress with Chime. The base salary offered for this role and level of experience will begin at $193,860.00 and up to $274,700.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. IN THIS ROLE, YOU CAN EXPECT TO: - Co-lead the Member Experience organization in close partnership with Product, Engineering, and Lifecycle Marketing leaders to shape the strategic direction and execution of Chime’s member experience across the app - Own and evolve the end-to-end product marketing strategy across key pillars—app journeys, personalization, and member communications—ensuring consistent, high-impact messaging and experience delivery - Build, mentor, and scale a high-performing PMM team, starting with direct management of an L4 IC and a forthcoming new hire; instill a culture of ownership, experimentation, and continuous improvement - Drive quarterly product roadmap alignment by deeply partnering with Product to influence prioritization, positioning, and integrated launch planning - Deliver measurable impact on core growth and engagement KPIs, including feature adoption, Net Promoter Score (NPS), and member retention - Champion the voice of the member across the entire product and marketing ecosystem, using insights to inform strategic decisions and elevate the member experience - Influence stakeholders at all levels, translating data and market intelligence into compelling narratives that shape executive decisions and cross-functional priorities TO THRIVE IN THIS ROLE, YOU HAVE: - Led end-to-end product marketing strategy for digital consumer experiences in fintech or fast-paced tech environments, with 10–15 years of progressively senior experience - Owned major product marketing initiatives in B2C credit card or financial services, driving demonstrable gains in member growth, engagement, or satisfaction - Leveraged data to guide storytelling and strategy, using performance metrics to continuously refine member messaging and product positioning - Built and scaled high-impact marketing teams, providing mentorship, clear direction, and developmental support for ICs and emerging leaders - Used tools like Tableau, Amplitude, or similar to uncover insights and translate them into product narratives and lifecycle strategies that resonate with app-based audiences - Collaborated deeply with cross-functional teams, especially Product and Lifecycle Marketing, to shape seamless member journeys from discovery through retention Designed and executed personalization and lifecycle marketing strategies that drove measurable improvements in engagement, retention, and overall app experience #LI-Hybrid #LI-AM1 A LITTLE ABOUT US At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank\*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't—who will? \*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. WHAT WE OFFER FOR OUR FULL-TIME, REGULAR EMPLOYEES - 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.\*\* - 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute\*\* - 💰 Competitive salary based on experience\*\* - ✨ 401k match\*\* plus great medical, dental, vision, life, and disability benefits - 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off\*\* - 🫂 1% of your time off to support local community organizations of your choice - 👟 Annual wellness stipend to use towards eligible wellness related expenses - 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents - 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more. - 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!\*\* - 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress\*\* \*\*Perks also available to Chime Interns. We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com [benefits@chime.com]. To learn more about how Chime collects and uses your personal information during the application process, please see theChime Applicant Privacy Notice. [https://www.chime.com/careers/chime-applicant-privacy-notice/] Create a Job Alert Interested in building your career at Chime? Get future opportunities sent straight to your email. 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