Metrics to Track Your Product Growth

The percentage of newly acquired users who successfully complete a desired action, such as making a purchase or signing up, indicating the effectiveness of acquisition efforts.

The total expected annual revenue from subscription-based customers, providing a predictable income stream for an organisation.

The average revenue generated per customer contract, useful for understanding the value of customer agreements over a specific period.

The average revenue generated per customer account, helping assess revenue efficiency and business model effectiveness.

The percentage of visitors who leave a website after viewing only one page. This metric is an indicator of potential issues with site engagement or relevance.

The rate at which an organisation spends its capital resources, especially in the early stages, before achieving profitability.

Measures the success of different marketing or distribution channels in reaching and engaging the target audience, impacting sales and customer acquisition.

The percentage of customers, or subscribers, who stop using a product or service within a given timeframe, indicating customer retention and satisfaction.

The advertising cost incurred by an organisation for every 1,000 impressions served, measuring the efficiency of campaigns.

The total expense incurred to acquire a new customer, including both marketing and sales costs; understanding CAC is crucial for evaluating profitability and growth strategies.

The ease of which customers can interact with a product or service. A lower CES indicates ease of use leading to higher user satisfaction and loyalty.

An overall gauge of a customer's engagement, satisfaction, and likelihood of continued product or service usage or churn based on various data points.

The total revenue a business expects from a single customer throughout their entire relationship with a product or service, crucial for profitability and customer strategy.

The financial gain an organisation derives from a customer over time, assessing the value and cost efficiency of customer relationships.

The total number of unique users who engage with a product or service within a single day.

The additional revenue generated from existing customers through upsells, cross-sells, or upgrades, indicating successful value addition and customer growth.

The total frequency and depth of usage for specific product or service features.

The percentage of new users who perform a desired action during their initial visit, indicating early engagement and appeal.

The rate at which visitors perform a desired action on a specific landing page, reflecting effectiveness in meeting its objectives.

The total number of unique users who engage with a product or service within a single month.

The predictable total revenue generated by an organisation from all its active subscriptions in a month, key for financial stability.

A gauge of customer loyalty and satisfaction by measuring the likelihood of customers recommending a product or service to others.

The revenue lost from existing customers, after accounting for new or expanded revenue from those same customers.

Revenue retained from existing customers over time, including upsells, and churn, indicating customer satisfaction and long-term business health.

The percentage of users who finish the onboarding process, indicating the effectiveness of the introduction to a product or service.

A measure of the speed and extent to which customers start using a new product or service, reflecting its market acceptance and effectiveness of launch strategies.

Potential customers who have used a product and shown behaviours indicating a high likelihood of upgrading to a paid account.

Users who have experienced significant value from a product, indicating a higher likelihood of conversion to paying customers.

The percentage of referred prospects who become customers, gauging the effectiveness of referral programs in driving successful new customer acquisitions.

The percentage of customers who refer your product or service to others, indicating satisfaction and the effectiveness of referral programs.

The average number of unique sessions per user within a given timeframe.

The average duration of a user's interaction with the product or service during a single session.

The ratio of daily active users to monthly active users, indicating how often users engage with the product.

A measure of the usability of a product feature or system comprising a ten-item questionnaire providing a global view of subjective assessments.

The percentage of users who complete a specific task or set of tasks within a product or service successfully.

The duration it takes for a customer to transition from initial interaction with a product or service to making a purchase decision.

The duration it takes for a customer to realise significant value from a product or service, impacting satisfaction and retention.

The analysis of the origin of a platform's visitors, like search engines, social media, or direct visits, providing insight and understanding of audience acquisition strategies.

The percentage of users who upgrade from a free trial to a paid subscription, indicating product value and monetisation effectiveness.

The percentage of new users who take a key initial action, demonstrating engagement and the first step towards becoming active users.

A measure of user satisfaction often gathered through surveys, ratings, or reviews.

The percentage of customers who renew their subscription or service agreement, indicating long-term satisfaction and loyalty to the product.

The percentage of users who continue to use a product over a specific period, indicating customer satisfaction and product stickiness.

A measure of how satisfied user are with a product, this is often calculated through surveys or in-app feedback.

An indication of how many new users each existing user refers or brings to a product, measuring the effectiveness of its referral or sharing mechanisms.