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Metrics to Track Your Product Growth
Monitor and assess the success of your product over time with the right metrics.
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Browse metrics by category based on their role in product growth and user behavior.
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Metrics
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Acquisition
85
Favourites
Acquisition Conversion Rate
The percentage of newly acquired users who successfully complete a desired action, such as making a purchase or signing up, indicating the effectiveness of acquisition efforts.
Revenue
77
Favourites
Average Revenue per User (ARPU)
The average revenue generated per customer account, helping assess revenue efficiency and business model effectiveness.
Acquisition
93
Favourites
Bounce Rate
The percentage of visitors who leave a website after viewing only one page. This metric is an indicator of potential issues with site engagement or relevance.
Revenue
80
Favourites
Burn Rate
The rate at which an organisation spends its capital resources, especially in the early stages, before achieving profitability.
Acquisition
79
Favourites
Channel Effectiveness
Measures the success of different marketing or distribution channels in reaching and engaging the target audience, impacting sales and customer acquisition.
Retention
56
Favourites
Churn Rate
The percentage of customers, or subscribers, who stop using a product or service within a given timeframe, indicating customer retention and satisfaction.
Revenue
84
Favourites
Cost per Thousand Impressions (CPM)
The advertising cost incurred by an organisation for every 1,000 impressions served, measuring the efficiency of campaigns.
Acquisition
12
Favourites
Customer Acquisition Cost (CAC)
The total expense incurred to acquire a new customer, including both marketing and sales costs; understanding CAC is crucial for evaluating profitability and growth strategies.
Engagement
18
Favourites
Customer Effort Score (CES)
The ease of which customers can interact with a product or service. A lower CES indicates ease of use leading to higher user satisfaction and loyalty.
Retention
40
Favourites
Customer Health Score
An overall gauge of a customer's engagement, satisfaction, and likelihood of continued product or service usage or churn based on various data points.
Revenue
37
Favourites
Customer Lifetime Value (LTV)
The total revenue a business expects from a single customer throughout their entire relationship with a product or service, crucial for profitability and customer strategy.
Revenue
15
Favourites
Customer Profitability
The financial gain an organisation derives from a customer over time, assessing the value and cost efficiency of customer relationships.
Engagement
63
Favourites
Daily Active Users (DAU)
The total number of unique users who engage with a product or service within a single day.
Revenue
58
Favourites
Expansion Revenue
The additional revenue generated from existing customers through upsells, cross-sells, or upgrades, indicating successful value addition and customer growth.
Engagement
55
Favourites
Feature Usage
The total frequency and depth of usage for specific product or service features.
Activation
52
Favourites
First-Time User Conversion Rate
The percentage of new users who perform a desired action during their initial visit, indicating early engagement and appeal.
Acquisition
45
Favourites
Landing Page Conversion
The rate at which visitors perform a desired action on a specific landing page, reflecting effectiveness in meeting its objectives.
Revenue
91
Favourites
Monthly Recurring Revenue (MRR)
The predictable total revenue generated by an organisation from all its active subscriptions in a month, key for financial stability.
Referral
51
Favourites
Net Promoter Score (NPS)
A gauge of customer loyalty and satisfaction by measuring the likelihood of customers recommending a product or service to others.
Revenue
74
Favourites
Net Revenue Churn
The revenue lost from existing customers, after accounting for new or expanded revenue from those same customers.
Revenue
57
Favourites
Net Revenue Retention
Revenue retained from existing customers over time, including upsells, and churn, indicating customer satisfaction and long-term business health.
Activation
15
Favourites
Onboarding Completion Rate
The percentage of users who finish the onboarding process, indicating the effectiveness of the introduction to a product or service.
Retention
29
Favourites
Product Adoption Rate
A measure of the speed and extent to which customers start using a new product or service, reflecting its market acceptance and effectiveness of launch strategies.
Activation
11
Favourites
Product Qualified Accounts (PQA)
Potential customers who have used a product and shown behaviours indicating a high likelihood of upgrading to a paid account.
Activation
12
Favourites
Product Qualified Leads (PQL)
Users who have experienced significant value from a product, indicating a higher likelihood of conversion to paying customers.
Referral
45
Favourites
Referral Conversion Rate
The percentage of referred prospects who become customers, gauging the effectiveness of referral programs in driving successful new customer acquisitions.
Referral
15
Favourites
Referral Rate
The percentage of customers who refer your product or service to others, indicating satisfaction and the effectiveness of referral programs.
Engagement
49
Favourites
Session Frequency
The average number of unique sessions per user within a given timeframe.
Engagement
35
Favourites
Session Length
The average duration of a user's interaction with the product or service during a single session.
Engagement
50
Favourites
Stickiness
The ratio of daily active users to monthly active users, indicating how often users engage with the product.
Engagement
99
Favourites
System Usability Score (SUS)
A measure of the usability of a product feature or system comprising a ten-item questionnaire providing a global view of subjective assessments.
Engagement
24
Favourites
Task Success Rate
The percentage of users who complete a specific task or set of tasks within a product or service successfully.
Revenue
57
Favourites
Time to Purchase
The duration it takes for a customer to transition from initial interaction with a product or service to making a purchase decision.
Activation
49
Favourites
Time to Value
The duration it takes for a customer to realise significant value from a product or service, impacting satisfaction and retention.
Acquisition
19
Favourites
Traffic Source Distribution
The analysis of the origin of a platform's visitors, like search engines, social media, or direct visits, providing insight and understanding of audience acquisition strategies.
Activation
35
Favourites
Trial to Paid Conversion Rate
The percentage of users who upgrade from a free trial to a paid subscription, indicating product value and monetisation effectiveness.
Activation
36
Favourites
User Activation Rate
The percentage of new users who take a key initial action, demonstrating engagement and the first step towards becoming active users.
Engagement
40
Favourites
User Feedback Score
A measure of user satisfaction often gathered through surveys, ratings, or reviews.
Retention
52
Favourites
User Renewal Rate
The percentage of customers who renew their subscription or service agreement, indicating long-term satisfaction and loyalty to the product.
Retention
14
Favourites
User Retention Rate
The percentage of users who continue to use a product over a specific period, indicating customer satisfaction and product stickiness.
Engagement
37
Favourites
User Satisfaction
A measure of how satisfied user are with a product, this is often calculated through surveys or in-app feedback.
Referral
65
Favourites
Virality Coefficient
An indication of how many new users each existing user refers or brings to a product, measuring the effectiveness of its referral or sharing mechanisms.
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