{"absolute_url":"https://careers.duolingo.com/jobs/8160578002?gh_jid=8160578002","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"internal_job_id":6234076002,"location":{"name":"New York, NY"},"metadata":[{"id":10945305002,"name":"Division","value":"Product","value_type":"single_select"},{"id":9700632002,"name":"Req Type","value":"Industry","value_type":"single_select"},{"id":98443292002,"name":"Featured Title","value":null,"value_type":"short_text"},{"id":98445720002,"name":"Featured City Name","value":null,"value_type":"single_select"}],"id":8160578002,"updated_at":"2025-09-10T14:58:07-04:00","requisition_id":"1221","title":"Senior Product Manager, Ads","company_name":"Duolingo","first_published":"2025-09-09T15:58:30-04:00","content":"

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

\n

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

\n

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

\n

Read our blog to learn more.

\n

---

\n

About the role...

\n

With our learning app, we have developed a successful business model based on subscriptions, ads and in-app purchases, without charging users for learning content. As our reach continues to grow, we want to elevate Duolingo’s free experience by introducing higher-quality ad formats that delight learners and offer substantial monetization potential for Duolingo. We’re looking for a Senior Product Manager to lead Duolingo’s ad experiences—from defining the ad vision and driving product development to optimizing ad quality and the ads experience.

\n

 

\n

  You will...

\n

\n
• Develop and drive advertiser and consumer-facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
\n
• Lead and iterate the roadmap for innovative ad formats that excite advertisers while building on Duolingo’s tenets of gamification, delightful design, brand equity, and character IP
\n
• Establish the product vision and strategy for the ads business, and build alignment across product teams, cross-functional partners, and the executive team
\n
• Perform qualitative and quantitative research to explore and validate feature ideas
\n
• Partner with product designers to ensure a fun and delightful user experience in our product
\n
• Work with engineers and designers to help guide feature development
\n
• Perform experiment analysis on features and find opportunities for optimization
\n
• Execute with urgency and excellence
\n

\n

 

\n

  You have...

\n

\n
• Proven track record in building ad products, with strong product management expertise
\n
• Strong understanding of advertising technology and key players in the ads ecosystem
\n
• A desire to make the world a better place through technology and education
\n
• Experience generating impressive results as a product manager
\n
• Ability to utilize and apply user insights, data, and statistical analyses to inform decisions
\n
• Top-tier design sense -- every pixel matters at Duolingo
\n
• Demonstrated ability to problem-solve, be curious, and innovative
\n

\n

 

\n

  Exceptional candidates will have...

\n

\n
• Advanced degree in Business, Computer Science, Design, Psychology, or equivalent
\n
• Experience in developing and scaling ad formats
\n
• Experience in optimizing programmatic ad serving for a consumer-facing mobile app
\n

\n

 

\n

---

","departments":[{"id":4034084002,"name":"Product Management","child_ids":[],"parent_id":null}],"offices":[{"id":4017774002,"name":"New York, NY","location":"New York, New York, United States","child_ids":[],"parent_id":null}],"compliance":null,"demographic\_questions":{"header":"Voluntary Self Identification","description":"To fulfill our mission of developing the best education in the world and making it universally available, we seek exceptional talent for every role. We recruit candidates from diverse backgrounds. To help us evaluate our hiring process for equitability, we invite U.S. applicants to share their demographic information. Participation in this survey is voluntary and confidential. Participation will not affect any hiring decisions or outcomes. ","questions":[{"id":4028533002,"label":"How would you describe your gender identity? (mark all that apply)","required":false,"type":"multi_value_multi_select","answer_options":[{"id":4170275002,"label":"Man ","free_form":false,"decline_to_answer":false},{"id":4170276002,"label":"Non-binary ","free_form":false,"decline_to_answer":false},{"id":4170277002,"label":"Woman","free_form":false,"decline_to_answer":false},{"id":4170279002,"label":"I don't wish to answer","free_form":false,"decline_to_answer":false},{"id":4170418002,"label":"I prefer to self-describe","free_form":true,"decline_to_answer":false}]},{"id":4028534002,"label":"How would you describe your racial/ethnic background? (mark all that apply)","required":false,"type":"multi_value_multi_select","answer_options":[{"id":4170280002,"label":"Black or of African descent","free_form":false,"decline_to_answer":false},{"id":4170281002,"label":"East Asian","free_form":false,"decline_to_answer":false},{"id":4170282002,"label":"Hispanic, Latinx or of Spanish Origin","free_form":false,"decline_to_answer":false},{"id":4170283002,"label":"Indigenous, American Indian or Alaska Native","free_form":false,"decline_to_answer":false},{"id":4170284002,"label":"Middle Eastern or North African Native","free_form":false,"decline_to_answer":false},{"id":4170285002,"label":"Hawaiian or Pacific Islander","free_form":false,"decline_to_answer":false},{"id":4170286002,"label":"South Asian","free_form":false,"decline_to_answer":false},{"id":4170287002,"label":"Southeast Asian","free_form":false,"decline_to_answer":false},{"id":4170288002,"label":"White or European","free_form":false,"decline_to_answer":false},{"id":4170290002,"label":"I don't wish to answer","free_form":false,"decline_to_answer":false},{"id":4170419002,"label":"I prefer to self-describe","free_form":true,"decline_to_answer":false}]},{"id":4028535002,"label":"How would you describe your sexual orientation? (mark all that apply)","required":false,"type":"multi_value_multi_select","answer_options":[{"id":4170291002,"label":"Asexual","free_form":false,"decline_to_answer":false},{"id":4170292002,"label":"Bisexual and/or pansexual","free_form":false,"decline_to_answer":false},{"id":4170293002,"label":"Gay","free_form":false,"decline_to_answer":false},{"id":4170294002,"label":"Heterosexual","free_form":false,"decline_to_answer":false},{"id":4170295002,"label":"Lesbian","free_form":false,"decline_to_answer":false},{"id":4170296002,"label":"Queer","free_form":false,"decline_to_answer":false},{"id":4170298002,"label":"I don't wish to answer","free_form":false,"decline_to_answer":false},{"id":4170420002,"label":"I prefer to self-describe","free_form":true,"decline_to_answer":false}]},{"id":4028536002,"label":"Do you identify as transgender?","required":false,"type":"multi_value_single_select","answer_options":[{"id":4170299002,"label":"Yes","free_form":false,"decline_to_answer":false},{"id":4170300002,"label":"No","free_form":false,"decline_to_answer":false},{"id":4170302002,"label":"I don't wish to answer","free_form":false,"decline_to_answer":false},{"id":4170421002,"label":"I prefer to self-describe","free_form":true,"decline_to_answer":false}]},{"id":4028537002,"label":"Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), & learning","required":false,"type":"multi_value_single_select","answer_options":[{"id":4170303002,"label":"Yes","free_form":false,"decline_to_answer":false},{"id":4170304002,"label":"No","free_form":false,"decline_to_answer":false},{"id":4170306002,"label":"I don't wish to answer","free_form":false,"decline_to_answer":false},{"id":4170422002,"label":"I prefer to self-describe","free_form":true,"decline_to_answer":false}]},{"id":4028538002,"label":"Are you a veteran or active member of the United States Armed Forces?","required":false,"type":"multi_value_single_select","answer_options":[{"id":4170307002,"label":"I am a veteran or active member","free_form":false,"decline_to_answer":false},{"id":4170308002,"label":"No, I am not a veteran or active member","free_form":false,"decline_to_answer":false},{"id":4170310002,"label":"I don't wish to answer","free_form":false,"decline_to_answer":false},{"id":4170423002,"label":"I prefer to self-describe","free_form":true,"decline_to_answer":false}]}]},"questions":[{"description":null,"label":"First Name","required":true,"fields":[{"name":"first_name","type":"input_text","values":[]}]},{"description":null,"label":"Last Name","required":true,"fields":[{"name":"last_name","type":"input_text","values":[]}]},{"description":null,"label":"Email","required":true,"fields":[{"name":"email","type":"input_text","values":[]}]},{"description":null,"label":"Phone","required":true,"fields":[{"name":"phone","type":"input_text","values":[]}]},{"description":null,"label":"Resume/CV","required":true,"fields":[{"name":"resume","type":"input_file","values":[]},{"name":"resume_text","type":"textarea","values":[]}]},{"description":null,"label":"Cover Letter","required":false,"fields":[{"name":"cover_letter","type":"input_file","values":[]},{"name":"cover_letter_text","type":"textarea","values":[]}]},{"description":null,"label":"Preferred First Name","required":true,"fields":[{"name":"question_33114617002","type":"input_text","values":[]}]},{"description":null,"label":"How do you pronounce your name? (e.g., 'An-na' or 'Ah-na')","required":false,"fields":[{"name":"question_33114618002","type":"input_text","values":[]}]},{"description":null,"label":"LinkedIn Profile","required":false,"fields":[{"name":"question_33114619002","type":"input_text","values":[]}]},{"description":null,"label":"Are you willing to work from the office location of the job?","required":true,"fields":[{"name":"question_33114620002","type":"multi_value_single_select","values":[{"label":"Yes","value":1},{"label":"No","value":0}]}]},{"description":null,"label":"Are you authorized to work lawfully in the United States for Duolingo?","required":true,"fields":[{"name":"question_33114621002","type":"multi_value_single_select","values":[{"label":"Yes","value":1},{"label":"No","value":0}]}]},{"description":null,"label":"Will you now, or in the future, require sponsorship (i.e. H-1B visa, etc.) to legally work in the U.S.?","required":true,"fields":[{"name":"question_33114622002","type":"multi_value_single_select","values":[{"label":"Yes","value":1},{"label":"No","value":0}]}]},{"description":null,"label":"If so, are you eligible or currently in a period of Optional Practical Training (OPT)?","required":true,"fields":[{"name":"question_33114623002","type":"multi_value_single_select","values":[{"label":"Yes","value":211700586002},{"label":"No","value":211700587002},{"label":"NA","value":211700588002}]}]},{"description":null,"label":"After the OPT, are you eligible for a 24-month OPT extension or are currently in a 24-month OPT extension based upon a degree from a qualifying U.S. institution in Science, Technology, Engineering, or Mathematics after the Optional Practical Training (OPT)?","required":true,"fields":[{"name":"question_33114624002","type":"multi_value_single_select","values":[{"label":"Yes","value":211700589002},{"label":"No","value":211700590002},{"label":"NA","value":211700591002}]}]},{"description":null,"label":"If you're less than 3 years out of school, what is your undergraduate GPA?","required":true,"fields":[{"name":"question_33114625002","type":"input_text","values":[]}]},{"description":null,"label":"Where did you hear about this job?","required":true,"fields":[{"name":"question_33114626002","type":"multi_value_single_select","values":[{"label":"LinkedIn","value":211700592002},{"label":"Glassdoor","value":211700593002},{"label":"Blind","value":211700594002},{"label":"TikTok","value":211700595002},{"label":"Twitter / X","value":211700596002},{"label":"Instagram","value":211700597002},{"label":"Youtube","value":211700598002},{"label":"Reddit","value":211700599002},{"label":"Mastodon","value":211700600002},{"label":"Discord","value":211700601002},{"label":"Podcasts","value":211700602002},{"label":"Duolingo Employee","value":211700603002},{"label":"Recruiter","value":211700604002},{"label":"Duolingo Blog","value":211700605002},{"label":"In the Duolingo app","value":211700606002},{"label":"Article or press","value":211700607002},{"label":"Duolingo Careers Page","value":211700608002},{"label":"Conference","value":211700609002},{"label":"Other","value":211700610002}]}]},{"description":null,"label":"How has AI changed the way you approach your work?","required":true,"fields":[{"name":"question_33114627002","type":"textarea","values":[]}]},{"description":null,"label":"How would you describe your current level of experience using AI tools or technologies in your work? Select the option that best fits.","required":true,"fields":[{"name":"question_33114628002","type":"multi_value_single_select","values":[{"label":"I haven't used AI tools in my work yet.","value":211700611002},{"label":"I'm starting to explore AI and how it might fit into my workflow.","value":211700612002},{"label":"I use AI occasionally to support or enhance parts of my work.","value":211700613002},{"label":"I regularly use AI tools as part of my core responsibilities.","value":211700614002},{"label":"I design, build, or lead AI-driven solutions as a key part of my role.","value":211700615002}]}]}],"location_questions":[{"description":null,"label":"Longitude","required":true,"fields":[{"name":"longitude","type":"input_hidden","values":[]}]},{"description":null,"label":"Latitude","required":true,"fields":[{"name":"latitude","type":"input_hidden","values":[]}]},{"description":null,"label":"Location","required":true,"fields":[{"name":"location","type":"input\_text","values":[]}]}]}